Inspired in the Swedish current of minimalistic lifestyle, Hud. is the skincare brand for all the badass, bold and strong american women that are not afraid of being themselves and focus on living balanced, simplified and healthy lives.

Hud. believes in a less-is-more approach to skincare, and it speaks to the heart of women, from their twenties up to their forties from a mid-income group, who want to take better care of their skin and simplify their routine.

Our products are formulated with all natural ingredients and designed to protect, clean, nurture and moisturize every skin type.